Une Rose Blanche is a startup which answers real questions, driven by a very touching story: Her creator had the idea to create memories ; customized books that work like golden books and an online solidarity pot of money in order to help people confronted with a loss to keep what’s most beautiful. The humanity and intelligence of this startup really gave me the desire to be part of this adventure and I tried my best to represent the sensitiveness, decency, elegance and modernity which are precisely at the heart of this startup’s values.